Monday, October 22, 2012

Project ideas ? Emerging Consumer Cultures Group

Based on readings and discussions over the past few weeks, some project ideas and thoughts are listed below.

  • Commodities attempting to transform rented homes but failing to provide comfort. We buy cushions, objects, throws etc. but do these ultimately fail to provide comfort because we simply cannot ?imagine? scenarios in the future here in a rented space we will one day have to move on from?
  • Borrowed goods ? anxiety, sacred objects and experiences with borrowed items. How do we feel if we are those actually borrowing the items? Do we treat them differently and project our feelings towards our own sacred objects onto them?
  • Forced divestment towards items lost/stolen/taken away. Do we feel a greater sense of attachment now we?re forced to break the relationship with objects? Do we create imagined scenarios with lost objects? Would we have actually enjoyed them as much as we think we would have, given the opportunity?
  • Practices in the home ? there was a study into freezing food and meanings into good and bad mothership. What other seemingly ?normal? practices project underlying meanings? Ready meals, shop bought yorkshire puddings, wish lists etc.? Purchasing goods from cheaper shopping stores? Second hand goods?
  • Online wish lists and gift lists ? mainly focused on wedding gift lists. Do we feel this impersonal? Traditions and today ? do they still stand? Do couples really need new toasters? Are all gifts truly treasured, or are they exchanged for things they really want? New trends such as contributions to honeymoons and experiences.
  • Attachment and online shopping baskets. ?deferring desire to technology? ? does this stand? Consumers are increasingly browsing online shops and adding items to the basket which they never actually buy. Are they imagining themselves in scenario?s with the goods, wearing goods, and finding that the goods are just ?in the background??
  • Unfortunate life changing events such as death, illness, and changing attitudes towards consumption and money. Do people who have experienced negative events re-evaluate life and spend more money on items they will never use ? hoarding and previous house evictions link quite often etc. Gambling, having fun, digital virtual goods (second life)?
  • Attachment towards digital goods ? music. Many people go through iTunes playlists and ?organise? albums, ?tidy? downloaded music titles, make playlists.? This also occurs for folders on computers; perhaps holding digital photographs. The mass of information may be at risk of becoming meaningless if not organised and prioritised/shared for review on Facebook etc.
  • Online dating and relationships becoming a ?commodity?. Just as pets were never once a commodity, online dating websites are making lots of money and using relationships as almost a commodity. ?Based on information (reliable or not) by willing ?participants?, do these relationships differ from those created in the ?real world?? Do people believe they are more likely to work due to algorithms and data matching compared to meetings by chance?
  • Money as gifts ? is this acceptable? This is really common in other cultures but considered here as sometimes impersonal. Do we do this with wish lists, however? Not much ?thought? is put in on the gift giver?s part.

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Source: http://eccg.wordpress.com/2012/10/21/project-ideas-2/

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